Tasks/Duties/Responsibilities:
Sales Growth Achievement
- Organize, manage, and work respective territory in such a way as to maximize growth in sales revenue and profit:
- Successfully identify and close new business POC opportunities within the assigned geographical territory
- Understand and incorporate the Group Purchasing, IDN, National Clinical Reference Lab and Local Health Delivery Network strategy into the POC sales strategy and revenue growth plan.
- Use the company’s resources in a judicious manner.
- Strive to achieve sales plan in all POC product categories.
- Make the required number of sales calls per week (15 meetings/calls per week) to maximize sales productivity and business opportunity.
- Use Meridian Selling Process to determine priorities, develop regional POC growth plan, build account strategies and tactics to achieve revenue plan.
- Develop and maintain working relationships with Distribution partners within region.
- Develop and drive account specific objectives in top accounts to expand business.
- Learn and maintain in depth understanding of competition.
- Record daily all business account related activities, next steps, account profile information, Opportunities, and key contact information in CRM and maintain its accuracy.
- Use the CRM monthly forecast as a tool to measure, track, and plan the new business opportunities.
- Represent MBI at trade shows and conventions when necessary.
- Cooperate with other departments within the company as needed.
- Attend regional and territory meetings and conference calls to increase visibility of MBI’s POC product line.
- Build relationships with physicians, laboratorians, and other key decision influencers in the region to support the expansion of MBI POC product line.
- Develop and maintain excellent selling skills, including cold calling, lead follow up and qualification, selling presentations and demonstrations, objection handling, quoting, negotiating, closing and account management.
- Develop appropriately sized funnel and forecast new business closes accurately.
- Understand and efficiently manage the contract process.
- Learn and incorporate the Meridian Leadership Attributes.
Sales Administrative Duties
- Maintain Sales Tools / Equipment
- Maintain company car in mechanically sound, clean and safe condition.
- Maintain an adequate supply of sales samples and literature in a neat, clean condition. Take inventories and order replacement materials when needed.
- Maintain account information in CRM and up to date including Account location, key decision makers, current competitive profile, and opportunities. This information is the property of Meridian Bioscience.
- Maintain and be responsible for returning equipment on time, clean, and in the same condition under which it was received.
- Complete and submit weekly, monthly, and quarterly paperwork to the Sr. Director, Global POC and as required.
- Provide constructive feedback when requested.
- Interface with customer on the resolution of customer inquiries on an as needed basis.
- Plan regional coverage to allow submission of itinerary to National Sales Director, POC within specified time frame.
- Must have the ability to cover entire region, which will include some overnight stays and up to 70% travel.
- Other duties as assigned.
- Conduct field training sessions/ride-along with new hires.
- Take leadership role on regional conference calls and regional meetings.
- Play a role in National Sales Meeting and various training meetings.
Represent MBI at Regional and National Trade-Shows
Tasks/Duties/Responsibilities:
Sales Growth Achievement
- Organize, manage, and work respective territory in such a way as to maximize growth in sales revenue and profit:
- Successfully identify and close new business POC opportunities within the assigned geographical territory
- Understand and incorporate the Group Purchasing, IDN, National Clinical Reference Lab and Local Health Delivery Network strategy into the POC sales strategy and revenue growth plan.
- Use the company’s resources in a judicious manner.
- Strive to achieve sales plan in all POC product categories.
- Make the required number of sales calls per week (15 meetings/calls per week) to maximize sales productivity and business opportunity.
- Use Meridian Selling Process to determine priorities, develop regional POC growth plan, build account strategies and tactics to achieve revenue plan.
- Develop and maintain working relationships with Distribution partners within region.
- Develop and drive account specific objectives in top accounts to expand business.
- Learn and maintain in depth understanding of competition.
- Record daily all business account related activities, next steps, account profile information, Opportunities, and key contact information in CRM and maintain its accuracy.
- Use the CRM monthly forecast as a tool to measure, track, and plan the new business opportunities.
- Represent MBI at trade shows and conventions when necessary.
- Cooperate with other departments within the company as needed.
- Attend regional and territory meetings and conference calls to increase visibility of MBI’s POC product line.
- Build relationships with physicians, laboratorians, and other key decision influencers in the region to support the expansion of MBI POC product line.
- Develop and maintain excellent selling skills, including cold calling, lead follow up and qualification, selling presentations and demonstrations, objection handling, quoting, negotiating, closing and account management.
- Develop appropriately sized funnel and forecast new business closes accurately.
- Understand and efficiently manage the contract process.
- Learn and incorporate the Meridian Leadership Attributes.
Sales Administrative Duties
- Maintain Sales Tools / Equipment
- Maintain company car in mechanically sound, clean and safe condition.
- Maintain an adequate supply of sales samples and literature in a neat, clean condition. Take inventories and order replacement materials when needed.
- Maintain account information in CRM and up to date including Account location, key decision makers, current competitive profile, and opportunities. This information is the property of Meridian Bioscience.
- Maintain and be responsible for returning equipment on time, clean, and in the same condition under which it was received.
- Complete and submit weekly, monthly, and quarterly paperwork to the Sr. Director, Global POC and as required.
- Provide constructive feedback when requested.
- Interface with customer on the resolution of customer inquiries on an as needed basis.
- Plan regional coverage to allow submission of itinerary to National Sales Director, POC within specified time frame.
- Must have the ability to cover entire region, which will include some overnight stays and up to 70% travel.
- Other duties as assigned.
- Conduct field training sessions/ride-along with new hires.
- Take leadership role on regional conference calls and regional meetings.
- Play a role in National Sales Meeting and various training meetings.
- Represent MBI at Regional and National Trade-Shows
Oter Duties:
- Must be able to concentrate, analyze and solve complex issues throughout the course of the workday.
- Loading/unloading vehicles with literature, manuals, and demo kits.
- Set-up and tear-down of exhibit booths.
- Based on territory assignment – must be able to travel by air/car on average 25-50% of time.
- Ability to work on a PC including repetitive use of a keyboard and mouse routinely throughout the course of the workday.
- Ability to sit/stand for long periods of time, reach, bend, stoop and lift throughout the course of the workday.